Launched in December 2008, Civitas Global Ketchum is the newly formed agency after the sealing of joint-venture pacts between two leading communication agencies in Greece and Turkey and a New-York-based PR network. With the extensive global experience and regional know-how, the investors recruited a team of Romanian consultants and established the financial crisis as primary focus.
“Romanian market has a huge potential, despite possible first-quarter shortfalls”
In 2004, Ceyda Aydede, chairman of Turkish PR agency Global Tanitim, mulled over Romania’s potential of actually being the suitable marketplace for the expansion of the company. A year later, in Greece, Civitas was teaming up with PR Ketchum, part of Omnicom group. In 2006, the newly formed agency concluded a regional partnership with Global Tanitim: the outcome of these joint-venture pacts was the first agency launched under Civitas Global Ketchum trademark, headquartered in Sofia.
In early 2008, Areti Georgilis the coordinator of Civitas Global Ketchum’s expansion in south-east Europe, moved to Bucharest in order to put the bedrock of a new office. She dug into the market and interviewed tens of candidates, until she found Tereza Valcan, corporate affairs manager at Cosmote.
“Romanian market has a huge potential. Companies and ratings are somber at the moment, but we will probably see some shortfalls in first quarter. Nevertheless, things may settle down afterwards. This is one of the reasons why we chose this moment to launch the agency, in midst of a crisis – in order to show our clients that they have to identify all the crisis opportunities”, said Areti Georgilis (photo), country manager at Civitas Global Ketchum Romania.
Launched with an investment hovering between 100 and 500,000 euros, Civitas Global Ketchum operates a team of eight professionals trained in various fields
