Bucharest, August 24th, 2010 COSMOTE Romania has positioned right from its entrance on the market as the brand that cares about real people needs, is close to them, facilitates communication and makes it accessible for everyone. Moving from "Close to you" to "Our world is you", COSMOTE has taken a step forward into being a part of Romanians' lives. In order to further transmit the brand promise, COSMOTE Romania has recently launched a new communication platform for promoting it's prepaid products. Having in mind the fact that young people like to spend most of their time out of home and they are more outgoing orientated, COSMOTE Romania created an original communication platform, with an unique concept, building a brand new place, Café 076, where all kind of interesting things happen. People face unexpected challenges, they go to express themselves so the place is a must to attend if you want to have good time. This way, COSMOTE has the chance to be more actively involved in Romanians' lives, by giving them a common place they can relate to, a place where fun meets daily challenges. The communication platform was developed in partnership with Ogilvy Romania. "As innovation is key in our marketing strategy, we always refresh our communication campaigns and surprise our public not only with the most advantageous value for money propositions on the market, but also with new and exciting initiatives. This is why, for the new communication platform, we chose to create a totally new and unique location, specially designed to reflect the day to day lives of young people socializing with their friends. With the unique setting and recurring characters for all the commercials, we trust that the brand will achieve even more consistency and the public will respond well to our new propositions", stated Costas Kapetanopoulos, Marketing and Communication Director, COSMOTE Romania.