Bucharest, October 12 th , 2010 COSMOTE Romania and Alpha Bank announce today the launch of the fidelity co-branded credit card - COSMOTE Alpha MasterCard. This strategic partnership gives the chance to pool the knowledge of each company in its field of expertise. The agreement between the two companies is a perfect example of an innovate convergence between telecommunications and banking industries, by offering the customers of both companies benefits that ease their every day lives. This new co-branded credit card is a strong customer proposition aiming to redefine the tenets in loyalty programs. COSMOTE Alpha MasterCard comes with very advantageous loyalty benefits, offering customers a discount from COSMOTE of 3% from the value of COSMOTE services' invoice paid with the new co-branded credit card and of 3% for phones and accessories bought with this credit card from COSMOTE stores. Moreover, for all the purchases made with the new co-branded credit card with other merchants than COSMOTE's, the customers will receive back from Alpha Bank 1% of each transaction value. All these 3 loyalty benefits will be displayed on the customers' COSMOTE mobile phone subscription invoices (services' invoices) by reducing their value correspondingly. "We have worked closely with Alpha Bank to create a brand new loyalty program, offering COSMOTE subscribers a collection of benefits and rewards. This initiative comes to meet our customers' needs, in the context of a difficult economical environment and of the consumption power decrease," said Mr. Stefanos Theocharopoulos, CEO COSMOTE Romania. "This new product is the result of a considerable effort of Alpha Bank Romania and COSMOTE, with the scope of adding valued benefits to their common clients. We believe that we can build on this product a successful partnership translated in rewards and financial comfort for clients and a loyal