"The company has the potential of doubling its Romanian sales in the next five years, and I would like to be here when this happens," Shachar Shaine told ZF in a 2004 interview, prior to being appointed chairman of URBB, the producer of Tuborg and Carlsberg beers.
After six years, Shaine's prophecy is coming true. From turnover worth almost 50m euros in 2004, URBB is now going beyond the 100m-euro threshold, while the number of employees stands at 800 people from 254.
The manager, one of the longest serving in the industry, is now at the end of the term he started six years ago and is to be replaced by Hezy Ovadia as of January 1, 2011.
Looking back on his term, Shaine states now his biggest achievements were related to market position, the company's entering new product categories and to the brands growing nicely.
URBB in the first nine months of the year posted an overall sales increase by 7% on entrance on new segments and promotion campaigns. For the entire 2010, the company expects a 2-3% increase on beer, 5-6% on juices and an overall advance of 7-8%.
"The company has the potential of doubling its Romanian sales in the next five years, and I would like to be here when this happens," Shachar Shaine told ZF in a 2004 interview, prior to being appointed chairman of URBB, the producer of Tuborg and Carlsberg beers.
After six years, Shaine's prophecy is coming true. From turnover worth almost 50m euros in 2004, URBB is now going beyond the 100m-euro threshold, while the number of employees stands at 800 people from 254.
The manager, one of the longest serving in the industry, is now at the end of the term he started six years ago and is to be replaced by Hezy Ovadia as of January 1, 2011.
Looking back on his term, Shaine states now his biggest achievements were related to market position, the company's entering new