Bucharest, July 4, 2012: The heat of July is always more bearable with a cold beer aside. For all those who know how to celebrate summer, real,- introduces promotional offers for tens of types and brands of beer, available in all24 hypermarkets. Until the date of July 17 this year, a promotional offer is applied to the beer products available on the shelves of real,- hypermarkets. From the normal pils beer to dark, red, white, malt, barley or wheat beers, may them be alcoholic or alcohol free, flavored (lemon, cola, chocolate etc.) or of the highest purity, season beers, traditional Belgian, German, Dutch, Czech or French beers, beers ranging from the cheapest market price (under TiP brand) to super premium, all of them are included in a promotional offer dedicated to those who enjoy the coldness of a good beer in a hot summer afternoon. „The European Soccer Championship and the Olympic Games are large sports events which turn into genuine social events and which over time have become specific rituals. Drinking beer and watching sports on TV are two closely connected activities and represent one of the entertainment modalities that create and build friendships. Moreover, if we talk about Bucharest, the modernized Old City Center, with the atmosphere and style of old bohemia, has opened people's appetite for niche beers, such as highly fermented, stouts, porters, various types of ale - Irish ale, Scotch ale, pale ale etc., beers which have been prepared for hundreds of years by traditional recipes", said Cristina Tabacariui, Category Manager Soft Drinks and Tabacco of real,- Hypermarket Romania Top 2012 summer beer trends: Preferred Promotions: packs "5+1 free", "5 beers + 1 free glass", "7+1 free" or beer packs with various presents (bottle openers, hats, key chains etc.); Glass bottle beer segment is growing by 20-80% depending on the sub-category, compared to t