Cea de-a cincea editie a Effie Romania, premiile destinate celor mai eficiente campanii de publicitate, s-a soldat joi seara cu nu mai putin de 42 de castigatori - cu sase mai multi fata de editia din 2007, cand au fost, totusi, mai putine inscrieri. In total, au fost 66 de campanii nominalizate la diversele categorii, dintr-un total de 90 inscrise in concurs.
Premianti si finalisti la fiecare categorie:
ALCOHOLIC BEVERAGES
Campania: The story goes on - Gold EFFIE
Brand: Timisoreana
Inscrisa de GMP Advertising
Campania: Men’s day - Silver Effie
Brand: Bergenbier
Inscrisa de Leo Burnett & Target
Campania: Cornel the stag charms the economy segment
Brand: Ciucas
Inscrisa de Gravrila & Asociatii
Campania: Gentlemen
Brand: Zaraza 3 stars
Inscrisa de Next Advertising si CAP
NON-ALCOHOLIC BEVERAGES
Campania: Family harmony - Silver Effie
Brand: Giusto
Inscrisa de Cupid Consultancy
Campania: Urban Fest - Silver Effie
Brand: Mountain Dew
Inscrisa de Graffiti BBDO
Campania: Wild Christmas - Bronze Effie
Brand: Bergenbier
Inscrisa de BV McCann Erickson Romania
Campania: Poiana Negri Supports Romanian Cuisine
Brand: Poiana Negri
Inscrisa de BV McCann Erickson Romania
CORPORATE REPUTATION, IMAGE & IDENTITY
Campania: Successful stories - Silver Effie
Brand: Rompetrol
Inscrisa de Odyssey Communication
Campania: Respectful employee, respectful bank
Brand: UniCredit Tiriac Bank
Inscrisa de Headvertising
Campania: Respect For The Future
Brand: Petrom
Inscrisa de Ogilvy Group
FINANCIAL LOANS
Campania: Rings - Bronze Effie
Brand: Millennium Bank
Inscrisa de GMP