At the beginning of this week, the Audit Bureau of Circulations in Romania (BRAT) has announced the results of the National Circulationsâ Study (SNA) for the period April 2005-April 2006. Jurnalul National has been confirmed as the number one newspaper in the chart of the Circulations of the quality newspapers in Romania, with 761,400 readers per day.
Besides the confirmation of the first position, for the first time, the new SNA has referred to the five supplements edited by Jurnalul National.
CIRCULATIONS. Together, they reach 1,270,000 unique readers, and the circulations for each supplement are as follows: 377,800 for "Editie de colectie" (The Collection Issue), 447,300 for "Jurnalul de sanatate" (The Health Supplement), 451,100 for "Jurnalul de bucatarie" (The Kitchen Supplement), 312,400 for "Jurnalul casei mele" (My House Supplement), 578,300 for "Jurnalul TV" (The Jurnalul TV Guide). The family income for most of the readers of the Jurnalul National supplements is somewhere between 301 and 700 RON, more than a third live in Bucharest, and most of them live in cities with a population of more than 200,000.
Here is some information about the profile of our supplementsâ readers. "The Collection Issue" supplement, which appears on Mondays, has 377,800 readers, 51% of which are people aged between 35 and 44 and between 45 and 54. 43.2% of these have university or college education, and 23.6% are employees in leading or university positions. The greatest affinity rate for this supplement is recorded in the Mass media/ Press direction (312), followed by the Public Administration and the Juridical direction.
The Health supplement appears on Tuesdays and is read mainly by women (61.8%). A third of the readers have graduated from high school and the highest affinity rate is in the Juridical and Public Administration directions. Having 447,30
