Mihai Ghyka, general manager of Bergenbier brewer, says that at the end of the second year of crisis Romanian consumers have learnt to save and that they will not rush to consume as long as they do not feel stability about the future.
"2010 ends with zero economic growth for Romania. A year of a confirmed and deepened crisis has ended, which has been particularly seen in the falling sales of white goods and of consumer goods. As long as consumers are not confident about the stability of today, they will shy away from consumption," said Bergenbier head in an interview with ZF.
A year after taking over the reins of Bergenbier, a company with 134.8m-euro turnover in 2009, Ghyka says that from his point of view 2010 was the toughest year, and compared it with 2008, a grim period for Romania.
"From a European perspective, we see Germany having exited the crisis, while other states such as France, Austria, Belgium and Luxembourg, are about to exit. (…) I find it hard to believe that Romania, which is part of the European train, even though as the last carriage, will remain isolated," says Ghyka.
Mihai Ghyka, general manager of Bergenbier brewer, says that at the end of the second year of crisis Romanian consumers have learnt to save and that they will not rush to consume as long as they do not feel stability about the future.
"2010 ends with zero economic growth for Romania. A year of a confirmed and deepened crisis has ended, which has been particularly seen in the falling sales of white goods and of consumer goods. As long as consumers are not confident about the stability of today, they will shy away from consumption," said Bergenbier head in an interview with ZF.
A year after taking over the reins of Bergenbier, a company with 134.8m-euro turnover in 2009, Ghyka says that from his point of view 2010 was the toughest
