Four of the ten biggest companies selling cars domestically registered losses last year amid over 50% smaller sales, and five saw their net profit go down. Nevertheless, against the number of sold cars, there are companies that improved their profitability.

Importers such as Renault-Nissan Romania, Porsche Romania or Romcar last year saw their profitability per sold car rise by between 3%, in the case of the former Ford importer, part of Ţiriac Holdings, and 81% in the case of the import arm of Renault group in Romania, taking into account net profit only against sold cars.

However, a car importer derives profit both from car and car part import. While in the case of cars mark-ups only rarely exceed 15%, in the case of car parts they can go as far as even 100%, for certain car parts.

Discounts are still offered by all dealers, which say that such campaigns are eating into their profit. However, the advantage of these offers is that although no large direct profit is generated at the sale moment, the respective car will return to the car servicing facility at a certain moment, where profit margins are higher.

Four of the ten biggest companies selling cars domestically registered losses last year amid over 50% smaller sales, and five saw their net profit go down. Nevertheless, against the number of sold cars, there are companies that improved their profitability.

Importers such as Renault-Nissan Romania, Porsche Romania or Romcar last year saw their profitability per sold car rise by between 3%, in the case of the former Ford importer, part of Ţiriac Holdings, and 81% in the case of the import arm of Renault group in Romania, taking into account net profit only against sold cars.

However, a car importer derives profit both from car and car part import. While in the case of cars mark-ups only rarely exceed 15%, in the case