Varnish and paint producer Fabryo Corporation, held by investment fund Oresa Ventures, intends to boost its market share to 25% this year, compared with just over 20% in 2009.
In addition, the company management expects a similar turnover level in 2010 as last year, i. e. around 150 million RON (35 million euros).
"Our 2010 target is to boost the company's market share to at least 24% in terms of volume and to keep the turnover at the 2009 level. In addition, we intend to boost sales by at least 10% for the product categories sustained by advertising campaigns this year," said Alin Kosza, CEO of Fabryo Corporation.
The company recorded a 7% turnover decline last year from 162.3 million RON, to 150.9 million RON (around 35.9 million euros), considering the varnish and paint market is expected to fall by 20% in 2009. The company's retail market share amounted to 20.3% in 2009, up from 14.6% at the beginning of 2007, the year when Kosza, 49, came to the helm of Fabryo.
Varnish and paint producer Fabryo Corporation, held by investment fund Oresa Ventures, intends to boost its market share to 25% this year, compared with just over 20% in 2009.
In addition, the company management expects a similar turnover level in 2010 as last year, i. e. around 150 million RON (35 million euros).
"Our 2010 target is to boost the company's market share to at least 24% in terms of volume and to keep the turnover at the 2009 level. In addition, we intend to boost sales by at least 10% for the product categories sustained by advertising campaigns this year," said Alin Kosza, CEO of Fabryo Corporation.
The company recorded a 7% turnover decline last year from 162.3 million RON, to 150.9 million RON (around 35.9 million euros), considering the varnish and paint market is expected to fall by 20% in 2009. The company's retail market share amounted to 20.3%