How important is enthusiasm and innovation when starting a business? What are advantages does an entrepreneur have? What qualities does a leader need to have to motivate other people?
"Starting a business primarily entails the enthusiasm and desire to create something new, of presenting your ideas and personal vision to customers, which translates into the products and services you provide.
"I believe starting your own business means accomplishing something you are passionate about, pursuing an ideal that does not need to be 100% related to the value of the business in itself," says Victor Paicu, a partner in Cadouri Online, which owns DarDeNunta.ro website, an online store that specialises in wedding presents.
He started his first business in college, in 2001, together with a group of friends, while "the idea of an online store came to me as early as 2006.
After a long period throughout which I studied the market and ways to approach this type of venture, I launched the store in August 2007, at the age of 27," explains Paicu.
He says the main fear to begin with is linked to the uncertainty that your ideas will not be accepted or understood by customers.
According to Paicu, each new business has to bring some added value on the market, be a new field of activity, or an unexplored market niche.
For Paicu, being an entrepreneur means, among many other things, the responsibility of each action and the power to fulfil your purpose, irrespective of the difficulties.
From the moment they spotted the opportunity of being among the first online stores that provide wedding registry services, the two partners started researching the market by analysing established stores.
Then, they identified the main group of suppliers, the high-quality image they wanted to offer, followed finally by the website.
Brands sold by DarD
